Artists can have writer’s block too when describing their art!
As an artist, I have found that writing about my own art can be a little difficult. I tend to have “writer’s block” when talking (or in this case “writing”) about my own art creations. Maybe you have problems with this also.
Yet, as an artist wanting to promote and sell our artistic creations, it is important to be able to write a good description of the specific art you want to sell. Sometimes you may only need a few sentences, but being able to describe your art in such a compelling way that a viewer will become interested in purchasing it is something all artists should grow to be comfortable doing.
Maye you were formally trained in art, art theory, techniques, and history, but the average person cannot relate to talking about a artworks Form, Composition, techniques, etc. This means you really need to describe it using more of a marketing method. Describe it as having features your potential buyer can relate to. Size, colors, impact, and what emotions the art evokes is something everyone can relate to and connect with. Help the customer use their imagination as they view your artwork by describing a mood or visual effect the work has.
Learn to use adjectives and descriptive words in writing about your art. Here’s a link to a nice article with lists of many descriptive words.
The colors in an artwork can be very expressive as to its mood and meaning. Check out this cool article about the meaning of colors and all the adjectives that can be expressed about color used in an artwork.